Archive | Yahoo Search Marketing

18 July 2008 ~ 1 Comment

Yahoo To Give Publishers More Control Over Their Keywords

UPDATE: Keyword Unmapping Postponed
We recently notified you about a change to the way we “map” keywords for the Standard match type. A limited number of synonyms that are currently mapped in your account will be unmapped in the near future. The original launch date that was communicated, July 29th, has been postponed by a few [...]

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01 July 2008 ~ 0 Comments

Yahoo Error After Making Adgroup Updates

Apparently Yahoo freaks out after you make a number of changes to your adgroups, and feels that your using to much bandwidth. I got the error below after about 35 text ad changes using their interface. A colleague of mine tried as well and it looks like it actually blocked our network, we’ll [...]

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24 September 2007 ~ 7 Comments

How to Convert & Import a Google Pay Per Click Campaign into Yahoo

Last week I saw a post on Search Engine Roundtable about users being frustrated over moving their Google accounts into Yahoo. I can totally understand their frustrations and I’ve had this happen as well. I’m going to to a quick walk-through below to show you how to successfully import your Google PPC campaign into Yahoo [...]

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24 September 2007 ~ 0 Comments

Overture Keyword Selector Tool is Back

It appears that the Overture Keyword Selector Tool is back up and running according to reports from WebmasterWorld and Search Engine RoundTable. I ran a few searches myself and it’s still showing results from January 2007 but thats a lot better than what we’ve been getting the few week or so. Even though [...]

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