I was doing some searching on Facebook for ads that we’re currently running for HGTV and came across an ad promoting the HGTV Green Home giveaway that we have going on now. The ad didn’t look like anything we would write internally and the display url was to another website which appears to be [...]
Everyone’s got their opinion in terms of in-house vs outsourcing whether it be search marketing or other services. An article that I read this morning entitled “The Great (And Completely Ridiculous) ‘In – house vs. Outsourced SEM’ Debate” attempts to make the case for outsourcing paid search because in house teams are pretty worthless [...]
There’s day’s where I feel like I spend my entire day switching between our analytics program and excel looking to achieve optimum ROAS for our paid search campaigns. After a while, numbers seem to just run together so I thought it might be useful to put some of the metrics that I use daily [...]
