Archive for the 'Marketing' Category

How to Market the Jammie Thomas Debacle

Last week it was reported that a woman from Minnesota was ordered to pay $222,000 to record companies for sharing music online illegally.

This is so stupid. There are so many issues out there and crimes being committed that are very serious but their going after a 30 year old mom and suing her for over $200,000 because of music sharing? What a joke.

Anywho I was waiting for some sites to begin popping up about this and here’s one. Its called Free Jammie and it makes it possible for the public to donate money to helping Jammie pay off the music industry.

How much cooler would it be for this to happen though…….
A musician or group of musicians pay this fine for her. I’m no legal professional so I’m assuming that this is possible but just imagine the buzz that they would get for doing this. Whats $222,000 for recording artists? It’s chump change. And can you imagine the amount of publicity they would get if they did this, and new fans? I think this would be an awesome grass roots marketing ploy by a band. Does anyone else think this is cool or just me?

Also on a related note I love what Radiohead is doing with their new album. In case you haven’t heard their allowing fans to pay whatever they want to download the new album. This is pure genius and I for one even though I don’t listen to Radiohead would be willing to shell out some bucks just because I think this idea is so brilliant. It should be interesting to see what backlash this causes.

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