Google has announced new quality score updates. Instead of rehashing their entire post, I’ll outline the 3 new points and link to their entry about it.
* Quality Score will now be more accurate because it will be calculated at the time of each search query
* Keywords [...]
Today we noticed across our accounts that our spend for the day isn’t showing correctly. For example an account that’s normally spent a few thousand dollars today is showing a $2.47 spend. Talked to our Google rep and they said engineering is working on it. So if your seeing odd numbers for [...]
Yesterday there was some talks in the forums about how sites that load slowly and are using google adwords to promote them, can see their quality score lowered. Google uses a number of factors in determining quality score but this appears to be a new one. This is from the Google AdWords FAQ:
Beginning [...]
Google Adwords is testing a feature called “Automatic Matching.” In essense it will automatically spend your budget for you by extending your reach to keywords that you aren’t already bidding on if Google deems it appropriate.
This makes me incredibly nervous. As one of my colleagues said ‘It’s bad enough they have your [...]
A colleague of mine recently has had some problems with a new Google Adwords account that he setup for an Auto Dealership. First I’ll give you a brief overview. This company sells used autos and has their full inventory online. Basically the goal of this account was to bring in traffic not [...]
