Google just released their retail industry newsletter for September 2007. This newsletter in particular is talking about Halloween and offers suggestions for businesses running seasonal campaigns. Some of the main points are:
Being Creative
If you sell a variety of items you might want to think outside the box in terms of what you offer. [...]
We encountered a situation last week where we wanted to promote a particular news story on one of our sites using Pay Per Click. We saw amazing click through’s and low bids until we got a message from Google saying the status of our ad was “Disapproved”Google has various criteria that they examine in their approval process but the reason this particular ad was disapproved after running for a short time was because of our destination url. This page we were linking to, our “landing page” had a popup on that page. Google does not allow popups on landing pages regardless of the content.
I’ve been kicking around the idea of starting a Search Engine Marketing blog for a few months now. I’m an adamant reader of a few blogs in particular which you can see under “Sites I Use”, and I would like to think that I have industry knowledge that I can share with others. So now [...]
